What it does: A low-cost airline that offers flights to both international and domestic destinations with main bases in Cebu City, Ninoy-Aquino International Airport and Mactan-Cebu International Airport.
Best known for: Cebu Pacific is the oldest budget airline in Asia best known for its ultra-low fares and often cheeky marketing. It is also the largest airline in the Philippines in terms of passengers flown on international and domestic routes.
Staff stats: 3,297
The good bits: Travel benefits, 'fun' and non-bureaucratic work environment, ‘approachable’ management and employee engagement efforts.
The not-so-good bits: Low salary is a common issue among previous employees, which is said to be responsible for a high attrition rate. Long hours and workplace politics is also a recurring issue.
Hiring grads with top marks in: Several entry-level roles are open to graduates with any bachelor's degree. More specific roles require graduates from the fields of engineering, mathematics, and statistics; business-related courses such as management, business administration, finance, accountancy, banking, and economics; IT-related courses such as computer science and computer engineering; hospitality-related courses such as travel, tourism, and hotel and restaurant management, among others.
Cebu Pacific Air was established on 26 August 1988. Backed by JG Summit Holdings (owned by John Gokongwei), the airline initially began with 24 domestic flights among Metro Davao, Metro Manila, and Metro Cebu. In 2001, its operations have expanded to around 18 domestic destinations and 80 daily flights.
During the 2000s, Cebu Pacific Air was finally granted rights to operate international flights which included South Korea, Malaysia, Thailand, Singapore, Indonesia, Guam, and Hong Kong. With a 'low fare, great value' strategy, the airline has since flown over 150 million passengers to various destinations around the world.
Cebu Pacific Air is the largest airline in the Philippines in terms of the number of destinations and routes and flight frequency. It currently offers flights to 26 international and 37 Philippine destinations which span the Middle East, Australia, Asia, and the USA.
As of 2019, the airline has 66 aircraft (48 Airbus, 18 ATR). The airline plans to take delivery of 3 Airbus A321ceo, 6 ATR 72-600, and 32 Airbus A321neo aircraft orders between 2018 and 2022.
Despite challenges in the Philippine economy, the airline's performance in 2018 remains above average, with total revenues of PHP74.1 billion due to growth in passenger revenue (an improvement of 8.7% to PHP54.3 billion), an ancillary revenue growth of 6.4% to PHP14.4 billion, and growth in cargo revenue of 19.3% to PHP5.5 billion.
Cebu Pacific Air's recruitment process varies from role to role. For non-cabin crew roles, applicants attend a series of interviews (one-on-one or panel) with an HR representative and the department manager. Some employees reported an essay-type questionnaire.
Cabin crew applicants will go through a more rigorous recruitment process. Appearance, personality and physical fitness are more valued than academic qualifications, according to reviews.
The process begins with screening, where an HR representative assesses physical requirements. The airline puts a premium on height (a requirement of 5’3” for females and 5’7” for males), clear complexion, a great smile, and skin void of tattoos and blemishes. Next is an 'impact interview' where applicants must answer interview questions about their strengths and weaknesses, among others. The last step is an interview with the HR head.
Former employees from major job sites found the low salary grade to be an issue, but this is often countered by the variety of fringe benefits including free flights (unlimited free domestic tickets and limited free international tickets), HMO, government-mandated benefits and medicine allowance, among others.
Employees from major job sites frequently commented on the 'fun' and 'casual' work environment that improved their confidence and communication skills. However, the fast-paced environment of a high-traffic budget airline and long hours left some workers burnt out, especially during peak seasons. A 'friendly' and ‘supportive’ management makes work bearable.
Cebu Pacific Air consistently cooperates with various charitable institutions that focus on environment, education, and relief operations. These include the GMA Kapuso Foundation, World Vision, Bright Skies for Every Juan, and Gawad Kalinga.
Reviews from major job sites often mention Cebu Pacific Air as a great entry point to the aviation industry. If travel benefits and an opportunity to learn under a supportive management is what motivates you, this airline is worth considering.